We do Marketing that makes a difference.
Our clients will tell you this much - we made a difference to their business, in some cases a monumental difference. Serious marketing for serious results, whether you’re looking to boost revenue, elevate your brand, thwart competition, enter new markets, turn around a business, or anything else. Here are just a few examples of what we mean:
Marketing Turnarounds - Just updating your website or refreshing your logo is not how businesses keep up with the times. Marketing is evolving very fast these days, with online and social media marketing solutions. Technology landscapes also change, particularly if you are an online or technology business. We habitually work on market turnarounds of companies. Some of these companies are doing fine, and can do better with a turnaround. In some cases, they are heading for are already in rough waters, and we’ve rescued them.
Branding - Branding is not about pretty logos and tag lines. It is about your entire approach to the market. That is what we do through defining the core attributes of your business in marketing parlance - spoken, written and visual. The brand speaks for itself, but it also permeates every aspect of your business. That is the value of branding. Of course, we’ll do the logo and tag lines as well.
Lead Generation - There are more ways to generate leads today than ever before. Multi-channel lead generation has also made customers wary of being prospected. How do you cut through the crowd and clutter. How do you analyze, segment and profile your prospects. What happens after that. These are things that we help with, and help with in a way that you will notice the difference.
We’re not talking pretty templates and glossy brochures, animated websites, or clever twitter messages. A lot of agencies and consultancies do that for you. We’re talking serious strategies and marketing programs that are tailored just for you. And yes, we’ll do the pretty brochures, websites, and social media programs as well. But they will all be tied into an integrated marketing approach that is fundamental to your business objectives.
You’ll see the difference. Give us a call or drop us a line. If you think marketing does not work, or is not important to your business, we definitely need to talk. Some of our best work has been where clients have given up on marketing, until they call us.
Companies that have benefited from our services:
Motorola (MMI), Akamai(AKAM), Bose Corporation, General Electric (GE), Real Networks(RNWK), RAMP, Yankee Group, Gotuit/DigitalSmiths, Ankeena/Juniper(JNPR), Move Networks/Echostar(SATS), On2 Technologies/Google (GOOG), LoJack(LOJN), to name a few.
21Revenue
Creation
Programs that help you realize revenue potential through building leads and awareness.
21Market
Creation
Programs to build demand in your market segment through analytical campaigns.
21Strategy
Creation
Programs that allow you to extract value from industry trends shaping the future.
